Intro

BoardGame Buff is a premium board game brand in Pakistan built around connection, community, and shared moments. The goal was to shift perception from just selling games to creating a social, experience-driven brand.

Project:
Boardgame Buff
Year:
October-2025
Client:
Boardgame Buff
Services
Brand Strategy & Repositioning, Content Strategy & Storytelling, Social Media Management, Campaign Planning & Execution, Creative Direction Paid Ads Strategy
Industry:
B2C Premium board game brand
Approach

Build a clear brand identity, Increase consistent monthly sales, Shift from product-selling to experience-driven content, Improve overall content quality and performance

Results

Doubled Revenue

$

0

0

0

0

0

0

0

0

0

3

0

0

0

0

0

0

0

0

0

5

0

0

0

0

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0

0

0

0

0

K

+

Revenue Generated in 5 months

7

0

0

0

0

0

0

0

0

7

X

ROAS

Average ROAS

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

3

X

Repeat Customers

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