Intro

Chester Bernard is a 20-year-old premium legacy menswear brand, known for its contemporary shirts, strong nationwide retail presence, and an established online store.

Project:
Chester Bernard
Year:
December- 2025
Client:
Chester Bernard
Services
Brand Strategy & Repositioning, Content Strategy & Storytelling, Social Media Management, Campaign Planning & Execution, Creative Direction, Paid Ads Strategy
Industry:
B2C 20 Year Old men’s premium formal wear
Approach

Fix funnel leakages, Elevate brand perception, Walk the audience through every reason to buy, Replace outdated 2014-era static content with modern visuals

Results

Cut ad spend by 73% and revenue grew 3x

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$300k -> $1M in 6months

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